Free Online Course:
Inclusive Business Accelerator is offering free Training
on Inclusive Business. The introduction course on inclusive business which is
aligned to a number of existing activities done by MDF, CDI and the Inclusive Business
Accelerator consortium, supported by the Food & Business Knowledge
Platform. Inclusive business refers to sustainable business solutions that go
beyond philanthropy and expand access to goods, services and livelihood
opportunities for low-income communities in commercially viable ways.
Inclusive
Business ventures deliver high socio-economic value by engaging the poor as
producers, distributors, suppliers, or consumers, and present an exciting
opportunity for the private sector because they are good for business. A
variety of commercial returns–market entry, market share, secure supply chains,
product line innovation, and competitive advantage–all help to build market
value.
Target
groups
Since
this educational programme is positioned as a practical, introduction course on
Inclusive Business, there are three main target groups:
●
Entrepreneurs in developing countries who would like to diversify their
business towards low-income communities;
●
Staff of intermediary organisations working with local entrepreneurs, such as
NGO’s or investors;
●
Students in business related fields who would like to learn about the potential
and practicalities of doing Inclusive Business.
Topics
to cover
The
participants in the online course will gain case-based knowledge and basic
theory needed to dive into Inclusive Business and get inspired by following the
“inclusive business” curriculum. The programme will tackle the following
topics:
●
Why inclusive business?
●
Case studies: successful examples of ventures addressing the needs of people in
low-income communities
●
The do’s and don’ts of marketing at the Base of the Pyramid (BoP)
●
The route to inclusiveness
●
Develop your own inclusive business and revenue model
●
Financing Inclusive Business
These
topics will be addressed in 4 interrelated modules that you can follow at your
own convenience.
Modules
What
is inclusive business and the BoP?: At the end of this first module, you will
be able to: categorise different ways of integrating low-income groups into the
core of your business, list the three general principles of your business’
inclusiveness, and distinguish your stakeholders’ general incentives for
embracing inclusive business like Novos Horizontes in Mozambique.
How
to enhance inclusiveness of a business?: In this module, you will be able to
analyse a business based on the framework of the New Business Model principles
and recommend strategies to enhance the inclusiveness of a business like
retailer Hariyali Kisaan Bazaar in India.
Inclusive
Business Models: In this module you will look at business modelling, value
propositions and what kind of revenue models to use when doing inclusive
business like the lease-to-own tactic used by the solar company M-KOPA in Kenya
that enables its customers to pay-off their solar systems over the period of
one year through small daily mobile payments.
Marketing
and distribution at the BoP: When finishing this fourth module, you will have
identified the ATEAR elements of marketing at the BoP. You will define ways to:
attract Attention, create Trust, enable Experience, trigger Action and ensure
Retention of your customers. Likewise, this module will introduce you to three
general BoP distribution strategies implemented for instance by the leading
nutritional food processing Ethiopian company Guts Agro.
See link for more details: Inclusive Business Accelerator Free Online Course
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